Lifestyle

Argan oil: beauty, nourishment and vitality for the hair

Argan oil, in addition to almond oil and pomegranate oil, is an excellent ally for beauty: an ancient remedy used by the Moroccan peoples that has recently become a worldwide resource thanks to its moisturising and elasticising properties.

Argan oil is obtained by pressing the fruit of the Argania spinosa, a plant of the Sapotaceae family, also called the “tree of life” or “ironwood tree”: a plant that has been around for thousands of years (since the Tertiary period) and which can live for up to 200 years. Berber women had already been using this precious oil hundreds of years ago to maintain the youth and beauty of their facial skin, protecting it from the wind and the desert sun, or to rehydrate the body with invigorating massages, but also to nourish and give shine to parched and frizzy hair.

Argan oil consists of about 99% essential fatty acids and is rich in antioxidants that play a synergistic role in counteracting the action of free radicals, thus slowing down cellular ageing.

Argan oil also offers countless benefits as a revitaliser and hydrating agent for flawless, healthy hair. Argan oil promotes regrowth and helps reinvigorate and strengthen the hair, while also countering split ends. Argan oil helps counteract dryness and dehydration, as well as being an excellent detangler, especially for curly hair.

Argan oil is highly effective in protecting hair against damage caused by stress and heat sources, pollution, smoking and dietary deficiencies.

Vitalcare's Imperial Argan line is formulated with Argan oil, delivering all of its nourishing and restructuring properties to the hair for added moisture, shine, softness, discipline and smoothness, without ever weighing it down. Vitalcare Imperial Argan shampoo and conditioner cleanse, moisturise and strengthen dry and damaged hair: a formula enriched with Argan oil that delivers essential nutrients to the hair structure from root to tip.
Vitalcare Luxury Oil is a mix of Argan oil, linseed oil and Abyssinian oil selected to nourish and brighten brittle hair. Its gentle, silicone-free formula helps keep the hair soft and pleasantly hydrated, restoring and protecting it from external aggressions such as the sun and smog.
The Vitalcare Imperial Argan mask is a genuine beauty treatment for the hair: its unique formula containing Argan oil mixed with other oils, delivers intense nourishment to dry hair and repairs damaged hair.